As an outsider to the religion, I believe the one thing missing to the JWs that makes them so despised by its members and former members is kindness. Charity. It gets lost in the laws, rules and discipline of the system.
Though I speak with the tongues of men and of angels, and have not charity, I am become as sounding brass, or a tinkling cymbal. And though I have the gift of prophecy, and understand all mysteries, and all knowledge; and though I have all faith, so that I could remove mountains, and have not charity, I am nothing. And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not charity, it profiteth me nothing. Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up, doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil; rejoiceth not in iniquity, but rejoiceth in the truth. (1 Corinthians 13)
It's not enough to just donate to the poor. Charity involves a giving of the heart and soul as well as one's sustenance. How can one rejoice in the truth while thinking evil of one's brethren, and how can one do that if he or she is engaged in spiritual warfare such as shunning, which is designed to increase despair and break up family and friends?
As the apostle noted, charity "suffereth long and is kind." It envieth not, meaning it doesn't seek to be an elder or result in a higher pecking order. It's not "puffed up" in arrogance or pride. Or smuggness. And it rejoiceth not in iniquity (and what's shunning if not rejoicing in someone else's iniquity?).
One may read the entire New Testament and not find a single instance of Jesus treating one with such reproach. Or his followers. I recently read of one GB member who grilled his fellow Bethelites on the creation days and various laws given in the days of Moses. To him those things were what was important. Discipline. Regulations. But when it comes to simple acts of kindness, compassion -- something that can't, and shouldn't, be placed on a weekly record, there's apparently no point in it.