My post seems to have been cut short and here is the rest of it
So they aren't looking at doing it at all without any money or under their own steam (what they currently own), they are counting on donations which we have seen them continually beg for.
All this would explain why they told the JWs to accept anything they say whether practical from a human standpoint or not.
IMHO I think they were losing so much money that they had to overhall their whole activities and come up with something sustainable for the future providing a new vision that JWs would endorse and support. This at a time when their numbers are dwindling has been a real gamble, particularly in attempting to retain people. It's also amazing to see how they treat the most dedicated of JWs in order to see the Organization continue to exist.
A brief examination of what was said in the past to the reality that we see today is enlightening.