Ideas and businesses, like life itself; evolve.
The Watchtower organisation is a paradigm of biological evolution as it bends and twists its teachings to remain viable, cutting off its roots and sprouting new doctrines.
A business like the Watchtower Bible and Property Empire above all things wants to survive because it is a money making business. (come to think of it, it's more of a money taking business!)
To cope with credibility issues and lack of willing financial support it will evolve new business models based on modern technology.
My vision is in thirty years time...
in dismal caravan and trailer parks up and down the land, all the old time circuit overseers, Bethelites and pioneers in a state of cynical dismay watch the current illiterate JW televangelizers. They preach to their dwindling audience to "hope in Big J because Armageddon is just around the corner". There is no more a KH, no more preaching, you can believe whatever you damn well want, want but please do send your donations and bequests to................