Anthony Morris III - narcissist, controlling, possibly psychopath. Knows full well it's all bullshit but loves the power.
I would add that he firmly believes it's the best way of life and that image is everything when it comes to the org. Would love to return to some sort of 1950's "leave it to beaver" utopia.
Stephen Lett - mentally ill, fantasist, liar who genuinely believes the lies he tells.
Not sure on this one, it could be that he believes that he has such a unique style of speaking that people will believe anything he says. Probably also believes rank and file don't need all the facts because it would discourage them.
Samuel Herd - deluded, likely actually believes he actually is anointed by God
I think he is mentally awake, the only reason I say that is because I saw him at an assembly once delivering a talk and his demeanor was quite strange. It was like the words were coming out but his body language was very uncomfortable. Gave me the impression that he doesn't believe any of it.
Gerrit Lösch - deluded and likely a liar who knows he's a fraud.
Knows most of it is BS but believes in the basics from the bible, the rest really isn't important to him.
Geoffrey Jackson - deluded, likely actually believes he actually is anointed by God
Just happy to be there, treats the position like a job, wants to make the org appeal to people
Mark Sanderson - liar, narcissist with an inferiority complex
Has a need to impress others and have them like him, loves to tell stories of false humility.
David Splane - deluded, likely actually believes he actually is anointed by God
Thinks he is an actual bible scholar, takes the lead on bible prophecies, he may not actually believe it but thinks he is gifted at making all the pieces fit together.