Why didn`t they keep publishing books for the faithful ,they could have even upped the price , and the faithful would have paid especially in prosperous country`s in the west.
If the GB were good business people they would stop shunning so that people would leave and they could sell more kingdom halls off
I'm sure that some current JW's would claim that these seemingly bad business moves on the part of the GB and their willingness to continue getting rid of members by DF-ing them is proof that they aren't in it for the money.
A few years ago the GB were horrified by anything related to the internet and shuddered at the very idea of JW's having anything to do with it. Now they are enthusiastically embracing it via their own website and by providing internet service in the Bethel residences and offices. I have the feeling that their connections with the outside printing world led them to the conclusion that they needed get on board the cyberspace band wagon before it was too late. They realized that they could bring in just as much money with far less effort by providing "virtual" spiritual food rather than a physical product.
I'm half expecting to hear one day that they'll convince the flock that loyalty to Jehovah and supporting his organization involves having a monthly subscription to their website just like they used to have for the magazines.
They could provide "special" insights or topics for discussion each month that would be covered in the upcoming meetings and only those with subscriptions would be privy to it via the Kingdom Hall WiFi using their ipads. The really righteous families would be encouraged to have a subscription for each member of the family, just like they used to encourage us to do with the magazine subscriptions.
A mere $1monthly subscription from each JW would bring them 8 million extra each month or $96 million per year without having to use a single drop of ink or sheet of paper. That might just about cover the law suit settlements that seem to be happening lately on a regular basis these days.