I remember being in a tuesday night meeting and they were doing a householder example , explaining how they were not a cult.
They said cults were ran by a single person or a small number of people. Jehovah witnesses are lead by Jehovah god and his annoited remnet on earth.
I almost busted out laughing. We all know it is lead by a religious junta of seven men.
The new understanding to me is basically like they just got sick of explaining of what the 10000 or so heavenly hopers actually do in the Borg.
It's like they finally said " fuck it", everyone already knows we are a cult anyway.