It does if the company is attempting to silence or push political views
When companies announce, "We are no longer doing business with these people because they supported Trump, etc" thinking they'll get more business, I'll refrain and hope they hurt themselves.
Or Target, "If a grown man wants to walk in the store and say he is a women that day, we will let him in the restroom or dressing room with your daughter, and if you don't like it, you're a hateful phobic bigot" - that turned out well for them, they lost a LOT of business and stock value.
Nike is crap. I should start a shoe company. Most shoes and sneakers sold are absolute junk, not worth $10. Fall apart within a few months, etc.