Ever notice how most JWs use the titles "Brother" and "Sister"? In my experience,
99% of the time it was not a term of endearment. It was actually a term of formality
very much like "Mister", "Mrs.", "Miss" or "Ms.". (Of course good JWs wouldn't use Ms. but
that's a topic for another thread.)
For example, if an elder was about to swoop down on an unsuspecting sheep and give
them a guilt trip of some sort, they would invariably start out with "Brother OM, do
you have a minute?" The use of the term "Brother" would help the elder set a formal
tone for the conversation to follow, very much like a traffic cop looking at my
driver's license and calling me "Mister OM".
Every now and then, the Org would make reference to the terms "Brother" and "Sister"
as marketing tools to show us how special we were as JWs and that we were privileged
to have 8 million brothers and sisters around the world. But in everday life, if I
was going to ask a JW friend who I was fairly close to if they wanted to go grab a
beer, never in a million years would I start that invitation with "Hey Brother
Somewhat Laid-Back, wanna get a burger and a beer after the meeting?"
What was your experience?