To answer this question another one needs addressed first. What exactly should the governing body be doing instead of what it is doing? If we play outside consultant, with only the JW orgs best interest at heart, what would be the advice moving forward?
The first thing you do is go on an info hunt. Top down and bottom up. Financial, but also current values and attitudes present in leaders and members. You identify major problems by speaking with those in leadership roles in addition to current and former members. You assess the limitations, the mistakes along with the strengths, to figure out the most valuable lessons. You run the data and see what it tells you.
I have a gut feeling that this was done, but on the cheap. A generic plan was built for the future without any consideration for the past. I'm not very confident they came up with the JW.org strategy top to bottom on their own. They got guidance from "professionals". Whoever they hired to assist (anybody on the inside find this out?) probably was paid a good bit, but didn't have access to everything they needed for a full comprehensive strategy. The leaders felt desperate, and just went with the plan without consideration to the past.
At this point I think we should all work to find out who they hired to build this strategy for them. Of course they could have come up with this on their own, but on the chance they didn't determining which firm was hired would be an interesting fact to score.