They get more and more silly by the day. What a Silly Cult ! (be careful how you say that.)
I think this sort of campaign springs form two things, the first is that they still have the old Rutherford Ego of thinking they are far more important upon the World scene than they really are. They are simply a flea bite on an Elephants arse, a slight annoyance that makes little difference, if any.
The second is to make JW's feel they are doing something important, and that the " End" is near. The only "End" that is near is that of those magazines, they will end up in trash cans and Dumpsters all over the World.
What a Silly Cult !