Remember how we were all "encouraged" to each have our own personal subscription to the Watchtower? It was a sure fire way for them to bring in a steady income that they could count on receiving from their built in customer base.
I'm waiting for them to announce that in the spirit of loyalty and appreciation for Jehovahs loving arrangements, all spiritually mature JW's must have an online subscription so they can log on to jworg and access the materials needed for the up coming meeting.
8 million JW's paying $5 per month could garner them an extra $480 million per year.