Fear is the catalysis that binds the thinking of JWS, it gets purposely indoctrinated by the WTS leaders and they have been doing this for over a century, identifying itself as god's solemnly chosen organization and therefore all of its members will be protected when this persecution comes.
This proclamation of persecution also reconfirms that they are god's approved earthly organization why ? because they were the only ones that were preaching a true and accurate Gospel of Jesus's kingdom to come.