Adding the English pronunciation of a Spanish Monk's translation of YHWH into the NT where it NEVER existed..... How can that be be justified? It cannot, but "Jehovah" is a brand name, just like Pepsi.
This is a bit off-topic, but I have been thinking about this a lot. Brand recognition takes time. People know who Jehovahs Witnesses are, even if they don't know their doctrine. Re-branding to JW.ORG is risky. I feel it has been done out of desperation. Trying to shield itself from lawsuits may be a major factor in the WTBTS's decision. Even with the internet, launching a new brand takes time and exposure.
JWism isn't really big on exposure. They are launching a new brand, while at the same time, trying to retain some ambiguity. They really don't want people to know who they really are or what they believe. Just read the lies in the FAQ section of confirmation. This makes me tend to believe that:
1) JW.ORG, like all things dub, is for dubs. It's all about trying to retain the most members possible through the manipulation of information. In the meantime, hopefully, dubs will crank out future $$$ donators and free laborers who want to be Caleb and Sophia.
2) THE END IS NOT AROUND THE CORNER. Since re-branding takes time, the WTBTS knows full well that the Big A ain't coming. The passage of time has forced them to bet on JW.ORG. It's a risky venture, but has to be done.
So what does this mean for the average JW? If you are older ( 70+) you don't mean shit. Unless you are a GB member or GB helper ( I just thought of a funny parody on Hamburger Helper! LOL!! Where is OUTLAW?!?!) then you are pretty much expendable. We have seen this take place with the DO's, many who are older, being fired. Are you in a nursing home?!? BFD...
What about my generation ( hardy-har!!), the 35-45 crowd?? If you are not serving, you ain't shit either. Do you have the energy to labor for free like you did at 20?? I don't. Guess what?? You don't matter, just fork over the $$$. Are you ignorant enough to do it? I'm not. Are you sensing your own mortality as the 100th anniversary of Kingdom Rule passes invisibly?? Are you smelling the BS?? Are you realizing the frightening truth that you will get old? Are you prepared for that greatest of calamities?? Doubters who are approaching middle age, who are not "all in" are also worthless to the WTBTS. Our only worth is as examples to the young crop of JWs of what happens to those who leave JEHOVAH(tm).
The WTBTS is all about the future. NOT the future paradise, the future of the corporation. When we are all dead and buried. Our children's children will be running the paperless E-cult. The core of " spiritually strong" non-confrontational, non-debating JWs, will grace the streets and subway stations with their Rolly-carts, silent peddlers of recycled dogma.
Who knows, by then being a JW may be the best way of life! One Meeting a week, 10hr service at a Rolly-cart to be an Elder, Ms, or pioneer. Live music and talent shows at the KH. Internet "bible studies". Perhaps Caleb and Sophia will have families of their own? They can make films on how to correctly fold the literature ( Remember that a special letter had to be sent out because dubs couldn't separate the new tractazines..) that all JWs print from home at their own expense, as part of their "voluntary" offerings?? You can count time folding tractazines!
None of the new JOrgs will even know we existed, or that books were printed by the now defunct WTBTS. What a great time to be alive!! HUZZAH!!!