Old timers, or careful readers of the Proclaimers book, are familiar with the "testimony card" used in the early days of Rutherford-era door to door witnessing. The JW would traipse up to a house, knock, hand the card over to the householder, and wait while he read it.
Well, it seems that "everything old is new again". Here is an excerpt from a recent BOE letter:
We are pleased to inform you of a new tool that will soon be made available for your personal
ministry. It is a contact card that advertises jw.org. This card will be in full color and will
be the size of a typical business card. The front will feature unique artwork and the jw.org logo.
The back will contain an invitation to request more information or a free personal Bible study. It
will also have a scripture quotation and a quick-response (QR) code that will open the jw.org
video clip Why Study the Bible? when scanned. In time, a contact card will also be made available
for the sign-language field.
It has been observed that some people who are hesitant to accept a tract, magazine, or
other literature are willing to visit our Web site. The contact card may very well help you to create
opportunities to give a witness as you go about your daily activities. (John 4:7) Once the congregation’s
supply of contact cards is received, you may find it beneficial to keep a few cards on
your person at all times. We know that you will be careful not to waste the cards and will not distribute
them indiscriminately. The placement of contact cards will not be counted on the Field
Service Report (S-4).