I am not hot linking to JW Borg, but they have a whole section for obviously very small children (Become J's friend, with a whole array of Caleb-related stuff). I have actually never visited the site, today was the first time, because I wanted to check a technical information about their websites architecture and came across this sh*t!
The way they are targeting small kids is nauseating me (I have a 5 year old, still in with her mother). Especially sickening is seeing that they are indoctrinating children to "get ready for service and meetings" using childrens desires to play, dress up dolls, etc. This seems like a different WT$ than the one I grew up with - more evil and freakish. This is like modern corporations that lure children with flashy marketing to buy products. The WT$ has become a cold, bastard money-grubbing corporation. Jesus? What Jesus are you talking about? Fictional "Disney-like" characters (Disney is more interesting!) like Caleb is the new wave. god lord!
I hope the actual generation of little kids will be out by the time they become teenagers. Their parents (second or third generation of Dubs) should be weared out and in 10-15 years even more sloppy than they are now.