I find I am immediately suspiscious of the motive and beliefs etc of the person using it. Scholars rarely use it, preferring a more accurate rendering if they are talking about the God of the Israelites in the O.T, JW's overuse it out of total ignorance, and other religions usually have some sort of special agenda if they use it insterad of God or Lord.
It just raises an alarm flag for me.
Now, the other name that gets me a bit wound up is : "Kingdom Hall", I don't like seeing one, and you will never get me in one. Nasty little Cult centres.