A vague "any day now... just around the corner" can only pump people up so long.
The date setting created a lot of increased sense of urgency in field service.
True, a lot of people fell away when the predictions failed, but the organization ended up with net gains in numbers.
It's too soon for them to hype 2034, though.
That would be saying it's 21 years away and a lot of dubs would slack off.
Freddy introduced the 1975 date in 1966. The "less than a decade away" generated a lot of fervor for several years.
It wasn't until early 1975 that he started hedging about how close the finish line was.
By the end of 1976 JWs seemed to have forgotten that the GB ever said anything about 1975 at all.
It was weird:
-- Before October, 1975, if you DIDN'T mention 1975 you were spiritually weak.
-- After December, 1976, if you DID mention 1975 you were suspected of being an apostate.