The end of the world (aka "this system of things") has been predicted to happen "soon" many times. In my own lifetime, and not being a JW, I have been warned that the world would end like six times already. Harold Camping predicted one end of the world twice only last year. So you'd have to be very young not to have seen this prophecies come and go. Why, then, does the idea of Armageddon still has power?
I think that is because people fear a tragic and painful death in a catastrophe, and don't want to dismiss the possibility of it happening worldwide, at the same time.
Only a few can dismiss the coming of Armageddon on the basis of just how many doomsday prophecies have failed. And I do not mean just Jehovah's witnesses.
I think anyone preaching salvation and protection from the end of the world will always find willing ears.
What do you guys think?