Jehovah's Witnesses don't have a message. They have an alternate lifestyle.
For persons put off by teachings of eternal torment they offer eternal sleep or a Paradise Earth.
For christians disaffected by tepid sermons and rituals they offer a vital lifesaving field service ministry.
In a world saturated in sex and exhibitionism, loud rude music and apathy they offer modesty of dress, cleanliness and worldwide family.
They are seen by the world much the same way as the Amish only more modern.
People find their teaching quaint or laughable but think they are sincere and eager for postive change.
THIS IS A BRAND more than a religion.
When the average person looks at JW's they see loyalty. The religiosity has credibility even if the doctrines don't.
BRANDS establish personal public contact. The individual JW walks up and knocks on your door. That person IS the BRAND.
We here on JWn are obsessed with the details of doctrine and teaching. But, come on--smell the coffee!
90% of "spiritual" people don't give a flying fudge bar about all that! Chapter and verse scripture quoting bores the hell out of folks!
JW's seem to handle a bible like Wyatt Earp handled his pistol anyway!
If you put the way JW's come across in everyday life on one side and the rest of the world on the other side THEY LOOK BETTER!
Think about that.
Religious people are accustomed to background noise about Armageddon and the end of the world. It is blah blah blah.
THE BRAND is scrubbed and friendly families knocking your door with a bible who are willing to die for God.
The Devil is always in the details. But, in this world, nobody bothers with the details.
Many many people are very put off by consumerism, fashion, popular music, obsession with sex, fall-apart family.
JW's are the BRAND that seems to offer solutions.
In a world of mealy mouthed Joel Osteens and Joyce Meyers Jehovah's Witnesses lay it all on the line and STAND FOR SOMETHING.
I know you are gnashing your teeth at all this because you know the substance of it is a load of horse shit.
But, what I'm saying is true. The details of belief take a distant second to the BRAND of Lifestyle.