Coming from a major Chicago metropoloitan newspaper for over a decade, and seeing it's decline firsthand by the internet, I understand the WHY behind what they are doing!
Newsprint, ink, etc...costs $
The internet is basically FREE!
1. First the Watchtower DEMONIZED the internet!
2. Then they used it, but warned their followers to not use it.
3. NOW, they will encourage them to use it but only to receive THEIR information.
Sounds like CYBER-CONTROL to me.