Marvins thread tittle completly glosses the topic! I didnt even bother clicking because it didnt seem interesting (at a glance). However a new broschure directed towards inactive ones does peak my curiosity.... The chapter titles, if accurate, betray an astonishing lack of insight as to why people leave.
Of course that brochure isnt really written for the inactive. Its written, like all things, for the sole consumption of the faithful. Its a way to put reason to those that leave...either they were disgruntled or impatient, in effect. "See! I know thats why my brother or sister or best friend left because i read in this brochure!" After all, those that leave know better. We know exactly what our issues are and no brochure is going to fix. The org knows too. They will never address the real issues because of course they cant, but they can continue to put a smiling face on and look welcoming if for no other reason than to create a sense of comfort among those that stay for the fleecing.