2014 is exactly 100 years after Jesus so called invisible presence.
If Jesus has been ruling since 1914, then theoretically we are already one tenth into his Millenial Reign.
This is the last year that the organization has before people start waking up.
2034 really doesn't hold water folks - some feel that Armaggedon could come that year because Jehovah told Noah that man had 120 years left and if you add 120 to 1914 you get 2034.
Watchtower Corp has cornered itself by its own chronology - in essence, they are trapped by time.
Call it the Watchtower Entropy Effect