Play dress up and role play...try costumes that are *nothing* like JWs...have him be a 'dangerous but noble' pirate and you be a lady whose ship he captured...be a harem girl and have him be a sheik...you get the idea. Try blindfolds (sensory deprivation can be very nice) one at a time, of course, and use silky fabrics and feathers, etc. on each other.
Of course, you'll feel silly, but that in itself is a bonding experience!
One thing that apparently lots of couples with problems have found helpful, is to try the rule, "tonight, we'll stroke or kiss each other *anywhere* but the genitals and nipples (those get overused) and we won't have sex. Just 'foreplay'. (this is when you find out about erogenous zones you never knew you had...like the back of the knees or neck). Tomorrow night, we can include the genitals and nipples but no actual sex. The third night...well, by that time you should have a good head of steam built up if you can wait that long!"