As I started to get into the nuts & bolts of emailing the press release about Quotes to my local newspaper, I wound up wondering who to send it to. Should it go to the Editor, Publisher, janitor? Should each reporter get one? How big of an area should I shoot for? With links to affiliates, there seems to be no end to the scope of where I can send them.
Should we 'take out a territory'? Sorry--old habits you know.