Just when you think you have heard it all some new lunacy comes along.
The last few nights on TV I have seen these ads for Ashley Madison. It is a dating service specifically geared to people who want to cheat on their partners.
Ok I know people do it. But what the heck is this?
From the website:
Does Ashley Madison encourage infidelity?
No, Ashley Madison does not encourage anyone to stray. In fact, if you are having difficulty with your relationship, you should seek counseling.
However, if you still feel that you will seek a person other than your partner to fill your unmet needs, then we truly believe that our service is the best place to start.
At Ashley Madison, you can communicate with other like-minded adults who may be more sympathetic to your circumstances. You never compromise your safety, privacy or security and will never have to reveal your identity unless you choose to.
You can go at your own pace and change your mind any time you wish.
Why does Ashley Madison offer an outlet for people that don't care about their spouses?
Unfortunately, stereotypes about philanderers abound. Most unfaithful people do care about their spouse and will take steps to work out their problems.
Our role is to keep them from taking unnecessary risks while they explore the feelings that got them to our website to begin with. Helping individuals stay safe and anonymous impacts the potential outcome of their decisions.
I can't think of one good reason for a service like this.