When this was first discussed I made the point that I think they are going to be using the Awake for public consumption and the WT will become an internal publication. In this scenario the Awake will have articles about bible prophecy and discussion, etc; and the WT will have all the crap fine spiritual food about disfellowshipping, shunning, staying close to the org etc.
It will help them hide their true nature from the public. The comments about the WT being for the "little flock" could be used to support this.