The Bible Students used marketing methods that were common in their day to get 'the message' out - leaflets, newpaper ads, lecture tours, etc. Later Rutherford added the 'sound' car, phonograph, radio, sandwich boards and ramped up magazine production.
Think of the newspaper boy on a street yelling 'extra, extra, read all about it!!'.
Data-Dog Google 'International Bible Students'. These are independant groups that are 'decendants' of the original Bible Students who split (or were disfellowshipped) from the WT Society when J. F. Rutherford took control.
The term "Russellites" was coined and used by those that remained loyal to Rutherford. It was used as a derogatory label. Soon after Rutherford became president of the Society, he also banned beards at Bethel. Wearing a beard implied that a man was fashioning himself to look like C.T. Russell.
Of course the beardless tradition continues today in the WT organization.
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