A friend of mine (worldly person) attended the kingdom hall (church) with me once out of curiosity. During the Watchtower study (indoctrination session) he heard the JW phrase "reaching out" and asked me what it meant. I replied "brown-nosing" and explained that it only applied to brothers (baptized males). During the rest of the meeting my friend paid particular attention to those brothers that had privileges (microphone carrying) and to those brothers who answered the questions read by the Watchtower overseer (religious instructor).
After the meeting ones of these brothers came over to introduce himself and his wife (love bombing) to my friend. After introductions (start the field service time clock) my friend sarcastically said to the brother "It was good to see you reaching out in your church today." The wanna-be ministerial servant (church cleaner) replied: "Thank you. I always try to put Jehovah (Watchtower corporation) first in all things." My friend broke down in laughter.