Overall, I have to say JW Broadcasting is an evil genius idea. JWs nowadays are not the readers and debaters they used to be. They are not tackling and retaining information like in the days of the red Babylon book or the Your Will Be Done book. They cannot defend their doctrine (thus they usually run when questioned) and the stuff that has made it into print in the last 16 years has been very simplified. Basically it boils down to: go in field service and attend all meetings.
JWs (like my parents) are TV addicts. Watchtower has given them a TV channel to watch...whenever I've visited my parents they've it playing nonstop. It's noise in the background even when they are not watching directly. It's like 1984.