Saying that the JW website only gets so many visitors because there are millions of JWs and they are expected to visit for important literature updates, kind of misses the points. There are millions of JWs, and apparently they faithfully follow the literature updates by visiting the website. That is the point, and apparently more so than any other religious group. Some of the competing websites are well known, like the blue letter Bible is well established. I used to use it often.
And I know JWs who don't bother with days text or broadcasts.