It seems you'd have to be pretty naïve, have an inflated sense of your own importance, and lack critical thinking, to actually believe this is a real award. How on earth could the GB have fallen for it?
Actually I think the title of this thread is interesting and somewhat accurate. You'd like to think it's the big things that shake faith in the religion: false prophecy, blood, falsification of science and history and so on. But often it's relatively trivial things like this that "wake" people up.