Every in group has their own vocabulary. It changes over time too.
When I first arrived on this board a common term among xjws was “Borganization” or just “The Borg”. Back then Star Trek: Voyager was current and “Borg” was a shorthand way of saying that Watchtower was a frightful organisation that “assimilated” members who lost autonomy and individuality within the “collective”. It was quite a striking metaphor. Looking back, however, it’s not just that Star Trek’s fearsome technology based villain “The Borg” has receded in popular imagination. I think the inexorable march of a superlative enemy, crushing all in its path, no longer seems to fit Watchtower that appears increasingly malleable, subject to the capricious nature of events beyond its control, and somewhat vulnerable, in a way that it was not around the turn of the millennium.