The following link is in Spanish - but IMHO is interesting enough to read via google translate - some interesting facts and figures are included too.
By AETecno on the Internet September 30, 2016
The impact of technological and digital revolution has even religion. Discover how this organization has successfully implemented some solutions.
Usually,
when we talk about religion, we tend to associate it almost untouchable
buildings or large to very large and old books, yellowed leaves and in
many cases even worn. If
we add the overview of ceremonies, we associate it with cults, in most
cases voices with economic or permanent silence with rebukes to any kind
of interruption or distraction by listeners and participants. Do you get the phone or tablet during the ceremony? Impossible!
However, this paradigm seems to be changing. About
to turn 73, Leda Santa Cruz Figueroa, who is a Jehovah's Witness and
lives in Santiago de Chile, is a permanent user of the tablet in their
religious gatherings. While I had some basic knowledge through a computer he inherited seven
years ago when he bought a tablet, it had to learn from scratch
operation.
Leda
tells us reading the Bible for 47 years, so one of the things that
motivated her to use the JW Library application (developed by Jehovah's
Witnesses) was that he could now do so in large print, adjusting the
font size his sight. In
addition, highly values when a biblical quote in a magazine or book
appears, the touch above it, looks what the text specifically says. As recounted Leda, he loved the technology as also lets you
communicate with friends and family and watch the videos that transmits
the Broadcasting program of the organization.
Therefore,
as we have continually talked about the impact of technology and
digitization in various industries such as health, transport, education,
finance and retail, to name a few, today we have a sample case of
religion. We'll talk specifically about Jehovah's Witnesses.
Independent of worship and the particular beliefs of each religion, we
refer you to review the aspects that make this organization an
impressive example of the scope that technology offers us today.
MAIN TOOLS
As
we describe the beginning of the article with common practices of
religion, the contrast with what we see today is remarkable. Jehovah's
Witnesses around the world (about 8.2 million people) usually use at
all its meetings (twice a week) mobile devices such as tablets and
smartphones to keep the content of their teaching: reading the Bible, magazines, and other publications of interest to videos.
How do they do that? Thanks to a series of applications and web sites developed by the organization to upload and then download all content. Then we go over some:
Jw.org
This is the official website of the organization. Has he ever visited or heard? It would not be surprising, since we are talking about the most translated website in the world, by far. Although many might think on sites like Google, Wikipedia, Coca Cola,
McDonalds or even the UN itself, none of these approaches the number of
languages in which the site is available jw.org.
According
Pangeanic, one of the leading providers of translation services,
Wikipedia, a community effort around the world, is the most widely about
287 languages. The first commercial site is Apple, translated into over 130 languages. While the website of the Vatican and the European Union are translated into 10 languages and 24, respectively. Meanwhile, at the end of this note (the figure is constantly updated),
the website of Jehovah's Witnesses is translated in whole or in part in
861 languages, including many originating and sign languages.
In 2013, the daily visits to the site accumulated from more than 230 countries, reached 900,000. While in July 2016, jw.org recorded more than 2.2 million daily
visits, approaching 2 million unique users per day, and specifying a
total of more than 253,300,000 downloads in the month.
Another major aspect of this site is the ability to download content: videos, books, magazines, pamphlets, audio, etc. That
is reflected in the figures, because during the seventh month of this
year there were more than 8.1 million downloads (in 2013 were only 1.5
million). All this organized in more than 600,000 web pages within the same site.
Application JW Library
JW Library is the official implementation of Jehovah's Witnesses. It includes a translation of the Bible as well as books and brochures to study it thoroughly. It is available in the App Store, Google Play and Windows Store, among others. The
app has over 13 million downloads and is the main tool for members of
the organization can follow the meetings and the weekly program
including the same, in addition to all publications, including the
Bible, used. Children, youth, adults and seniors use it interchangeably in their Kingdom Halls, places where they gather.
JW Language
JW
Language is an application produced by Jehovah's Witnesses to help
those who are learning a language, to acquire more vocabulary and
improve their communication skills in preaching and in meetings of the
congregation. It allows you to choose one of 22 languages as their mother tongue and another as the language to learn. Although,
like all other applications and tools, is public and open, JW Language
is primarily intended for Christian ministers who strive to preach in
another language. So far recorded more than 1 million downloads.
JW Broadcasting
JW
Broadcasting is a television channel that offers Internet focused on
strengthening the faith of the whole family programming. The content is produced in the study of JW Broadcasting and videos from the main site. programs are broadcast 24 hours a day, according to a set schedule and demand. You can see channels like Recommended, Movies, Children, Youth and spiritual programs.
JW Library Sign Language
This application download, organize and play videos on its official site in sign language. You can see, for example, the Bible and other publications adapted for sign language. Recorded so far more than 500,000 downloads.
A DECISION TECHNOLOGY?
For
more details the work and the reasons behind this huge deployment, we
conversed in Brooklyn, New York with Salvador Fernandez, deputy director
of jw.org site, who explained the motivations that had to develop a
page of this magnitude. And even with such figures, it seems that we were talking about a site
with years and years of existence, it all started not long ago.
"About
four years ago we began consolidating our content jw.org and as you
know, tablets and smartphones have no more than seven or eight years. As were becoming more popular, we started to notice that our content
could be seen on those devices and that was when we launched these
services, "says Fernández.
Was it a difficult decision to make, considering the stigmata or traditions that generally have religions? The
manager tells us: "As we have a well defined goal is to help people to
using the Bible to know God better and improve their quality of life,
what happens in our case we use technology as a new form of distribute our content. So rather than it is something we are changing, we are using the new media that are made available to meet our goal. "
Salvador
Fernández explains that, since the goal of the organization is not the
technology itself but only a means, "not hard to adopt when you have
very well defined the mission of your organization and how you will help
fulfill the purpose What do you have". A principle which undoubtedly can be applicable to any company or
enterprise that has been in the same controversy regarding the
technology.
In
fact, Fernandez makes a parallel with what happened centuries ago when
the Bible was not available to everyone and there was overcrowding of
copies: "If more people wanted to read the Bible, you had to print it on
paper; if now we want more people to know about it, we make our material available for mobile devices. "
Fernandez
stressed that what they do is not a commercial work, therefore are not
interested in charging people for access to the site nor to receive
advertising revenue (can you imagine how much money could get a website
that records million visits up to date?). Everything is financed by donations and with the help of volunteers,
professionals who make up a full team of programmers, analysts,
designers, architects and developers, among others.
But beyond the money, how it builds a site with such levels of performance and demands?
SUPPORT AND SCOPE
So far it is clear the widespread use of cloud and mobility. But among the other resources used to support and administer the site,
Fernández account the importance of the new services offered by cloud
providers.
In
that vein, adding that in the future will expand the use of mobile and
cloud world, but especially the microservices, which allows them to
reuse your own code and increase interactions between applications, APIs
that allow them to consume services between their own products. Another practice that facilitates the maintenance of a site of such dimensions is the concept of serverless. Fernandez
explains that so no need to keep your servers, which simplifies,
optimizes and even allows for scaling online when demand increases, for
the own cloud provider automatically adds more services, without you
configure it or worry .
But how much traffic must support the site? From
the Office of Public Affairs of the organization they tell us that last
week of September 19, traffic for the entire site jw.org was 44.4 TB. That is, 6.3 TB daily.
The
deputy director of the website summarizes the logic behind this work:
"What is happening is that if the cloud is the most efficient, we use
the cloud; if mobile is something that people now have and can facilitate our content on their devices, then we do ".
For
Leda Santa Cruz this has been fantastic and, in fact, tells an
experience that lived some time ago when none of this was popular, and
marks the paradigm shift that we speak. It was when he invited a young man to one of their meetings. It
turned out that during the speech that was given, the boy took out his
cell phone and was at all times with him, which caught the attention of
some present, they thought he was distracted, playing. Even she was surprised when she realized that what was actually doing was searching the biblical texts quoted the speaker.
"One
of the virtues of the website is that it is very easy to use. So when
an adult begins to see that instead of bringing a Bible, plus a
magazine, plus a book that is heavy, you can see all that in a device,
it is not surprising that when you go to see a congregation elder who
already have a tablet or a cheap phone that allows them to view content
and lower the app we offer, "concludes Fernández.