Seems just like more of the same "obey, obey, obey" to me (a lot more, actually). You sure you're not taking your username a little too seriously? ~ Vidiot
Vidiot, I go back well over 50 years in The Troof(™). There have been some radical changes that I've witnessed in that time. I think many will agree with that, which is why it is often stated here, "This is not the religion I joined." (or something to that context).
For example, while there was always some mention of "obeying" (and it was probably phrased more as "following the direction" yada yada yada), but IMO it was not until GB 2.0 that we starting to have "obey Obey OBEY" ramped up as we see it now (ie, Listen, Obey, and Be Blessed), culminating with the Nov 2013 WT demanding obedience too all things even if it did not seem reasonable.
I'll stand by my statement that in my time in the Borg, it has really undergone some radical changes. But then, I'm looking back on decades (in fact, at this point in life, I don't even buy green bananas), as opposed to any changes in just the past several years.
Of course, YMMV. You know what they say about opinions.