Any newbies, BORG originally meant "Brooklyn ORGanization" and was used because it fit so well in that Jehovah's Witnesses assimilate people and say that you can never leave, and leaving is so traumatic.
I don't hear the reference so much anymore. So many younger ex-JW's are online that might not have really seen Star Trek episodes with the Borg. And I don't know if we will keep the reference so strongly with Watchtower leaving Brooklyn. It still fits so well, otherwise.
I have found so many excellent "Star Trek" references for various stages of my road out of the BORG. This one will be added to my mental library.