When I was younger I used to hear about "marking talks" given in the past. I believe they stopped in the 80's or 90's. Basically, if someone wasn't baptized or doing something unrepentant, they would get a "marking talk" and be treated the same as a DF person.
Well in today's WT they brought this back! It's now called a "warning talk". Same crap, different name.
13 We need to follow the Bible-based direction we receive from the elders. These loyal shepherds within God’s organization are guided by “wholesome,” or “healthful; beneficial,” instruction found in God’s own Book. (1 Tim. 6:3; ftn.) Recall Paul’s counsel regarding disorderly ones in the congregation. Some individuals were ‘not working at all but were meddling with what did not concern them.’ They were evidently admonished by the elders but persisted in disregarding the counsel. How was the congregation to deal with such a person? Paul directed: “Keep this one marked and stop associating with him.” That counsel was balanced with the caution not to treat such a person as an enemy. (2 Thess. 3:11-15) Today, elders may give a warning talk about someone’s persisting in a course that reflects badly on the congregation, such as dating an unbeliever. (1 Cor. 7:39) How do you react when the elders find it necessary to give such a talk? If you are aware of the situation described in the talk, will you take care to avoid socializing with such an individual? Your loving concern and firm stand may move the person to abandon a disorderly course. 
They're going for full control here. Welcome back Marking Talks. It's been a while!
Looks like the boys up top feel like control is slipping out from under them.