I took another look around the new website ( https://www.watchtowerbrooklynrealestate.com/ )
first they have two properties listed here 124 Columbia and 85 Jay street. These have to be worth a LOT of money. My overall impression, having done a lot of commercial real estate, is that it is a professional effort. Since none is listed, I assume they the are not using an outside broker. I'll guess they conned some dub with experience to handle this for them.
They no doubt control all variations of the domain name, which means setting up websites for properties in Seattle or Timbuktu or whatever are much easier, probably also using the same template.
I think that we may be seeing the launch of a real estate investment group disguised as a religion. If that is the case, it may explain some of the current antics with begging for money, insisting everything is fine and cutting back expansion. They're starting the rebranding the business end of the religion. They're asking for money and cutting back to solve a short-term problem while the new org comes on line.
They may not be successful at this, I've watched more than one outfit turn a big pile of money into a little pile of money in a hurry doing this. Nevertheless it would explain a lot.