When they have a new project they tell the faithful that they think they have Big J's blessing on it-- It's quite delusional.
At the moment their investment and hope is in their plans for big film studio productions. Whether just to bamboozle the faithful or to distribute their dire message to the public in other ways, I do not know.
The decline in interest (or is it the fewer number of JW Org internet searches?) does not bode well for the GB. Whatever, the downward trend should give them the jitters as they embark on putting their hopes in all singing all dancing electronic-media evangelism.