I can't speak for others, but initially I truely believed it was the 'truth'.
Later, I couldn't justify many of its claims - so I reasoned that it and much of the Bible was relative truth,
necessary because of human weakness. I assumed the organization was the best example of morality.
It became more and more obvious to me that the organization was going nowhere - except racking up
numbers that meant less and less with each passing year. The Circuit Overseers were alternately oppressive
predators or ineffectual intinerants.
The Bulgarian Compromise really set me off. Finally, everything came together - the Watchtower was simply
an uncaring business-cult. My fellow elders - "friends" for 20 some years - covered up my daughter's molestation
and df'd her. It was then that I realized that more than uncaring was involved - I had zealously supported a cult
that is truly evil.