These videos you're referring to are what woke me the hell up.
I knew they would do that for many. I didn't experience those years in the org but could imagine being in the usual semi conscious/comatized state during the assembly but waking up to watch those vids (because it's something half entertaining) and thinking "how the heck did I end up here??!!".
My brother who usually daydreams through most of the meetings (lol) suddenly started observing what was going on and woke up to TTATT in the recent few years. The rebranding was just too much cheese for his liking.