I remember those days too. Both magazines were 32 pages, twice per month, sent by mail.
Then they did away with the mail thing in the late 90s. It was apparently too costly to pay the bulk mail cost and they now expected JW's to deliver them in their day-to-day preaching activities, before that, we were encouraged to leave magazines and try to set them up with a subscription, there was even a cut-out on the last page of the magazine to request a subscription.
Then afterwards we were setting up "magazine routes", this must have been very impactful because they could cut down the amount of paper printed because no way could you service all your magazine routes in two weeks, especially in remote areas, I remember having to travel hours in "service" and only go around all my routes once every 3 months. Eventually they even started telling in the KM's not to save up and give people a stack of magazines, only to give the current ones and don't give your routes to others (which was common to even out the load among pioneers) and don't leave the rags in people's mailboxes anymore, only leave them if you can actually talk to them.
I think those cost cuts were as if not more impactful as last few years' cuts because suddenly hundreds of "subscriptions" fell off and they were only printing and shipping to the local congregations and how much pairs could ~400-1000 man-hours per month deliver in an area?