The manipulative use of language by the org in the upcoming Circuit Assembly talks is as good - or better - than any advertising conglomerate could devise. The mind-shaping wording is clearly used in order to deter critical thinking by the sheep.
FACE BAD REPORTS AS JESUS DID (9 min.)
Note to the speaker: Explain why spiritually mature people do not become ashamed of the good news or dismayed when faced with negative propaganda. Speak with conviction, helping the audience to understand how they can prove themselves God’s ministers in spite of Satanic attacks.
"Jesus kept focused on doing his Father’s will without becoming troubled by what his opponents said. Jesus did not get distracted by trying to defend himself from every false accusation.......he did not waste time arguing endlessly with incorrigible opponents. Like Jesus, continue to prove yourselves to be God’s ministers “through bad report and good report.” Keep focused on doing Jehovah’s will without becoming troubled by false reports. Avoid becoming distracted by attempting to disprove or debate every false report. Assist others who become discouraged by negative reports, helping them to keep the right perspective. Consider carefully the effect your speech may have on others before sharing unconfirmed or sensational reports via social media or other means."
In other words, the organization's hierarchy knows how putrid the WTBTS is smelling, and is now "counselling" J.W.'s to totally ignore/dismiss any/all media reports which point the finger at the cult.
Prepare to hear reports of J.W.'s being taken into the back room for openly discussing topics such as the A.R.C. etc.