WatchTower has evolved over the past decade, no doubt about it. The move on digital was bucked at first, then embraced and now it is seen as the future.
One has to remember though, that all of this media crap is really just to keep the current "Generation" of JW's and their yung wanzzzzz in the fold thru fear, obligation, and guilt. Sure, they make some dumbass cartoons or a view quick misleading clips to show at the doors on a tablet, but for the most part it's just fluff and doom and gloom to keep the rank-n-file Sheeple in line.
Like some posters said above, who in today's day and age, after Googling them online at all, would even think of joining them? It's as silly as saying people would join Scientology after doing even 5-mins of research on them!!!!
They will sell more and more KH's for profit, leave open only JW Assembly Halls for feel-good and money-making Conventions every 6 months (maybe down to every 3 months, so every quarter JW's get to come together in Brotherhood and donate $$$), and become an entirely online religion who will soon look like the Christadelphians in 20 years, MAX. (aging grey-hairs are the only ones left, repeating "Soon.....any day now.......soon" as they drool into their cereal)