Serve God. Think about that statement. How on earth do you "serve" God? What do you have that God needs thus creating a situation in which you, a mortal creature of time, can "serve" God, who is complete as viewed from any and all perspectives?
Of course, as JWs, we were told that serving God consisted in disturbing people on their days off from work peddling cheap magazines from door-to-door. And the message of these magazines? Believe in the God of our conception, and worship him in a way we dictate, including disturbing people on their days off from work peddling cheap magazines from door-to-door, or you will be shunned and in the end the God of our understanding will kill your uncooperative ass really soon at Armageddon. That's serving God the JW way. And of course we here have rejected that entire conceptualization.
So, how do you serve God?
I don't claim to have anything other than my own opinion about that question. And I have thought about it quite a bit, as I'm sure you all have as well. I'm convinced that the only way we can serve God is to make a full and unfettered gift of our freewill choosing to do the will of God. In fact, this choosing to do the will of God is the only gift we are capable of making to God. Our freewill is an utterly and completely sovereign phenomena in the universes, and not even God himself violates his declaration that the human will is sovereign. Thus the freewill choice to do the will of God is the only possible gift we can make to Him. So, is that serving God? I think so. And no fear should attach this form of serving God.
Unfortunately, organized religion - especially on the fundamentalist end of the spectrum - is very fear oriented. And fear-based religions are primitive religions that do not know God. Fear was at the base of all ancient religions: fear of each and everything that savage man did not understand: volcanoes, lightening, high winds, orgasms, & etc. Primitive man has worshipped damn near everything under the sun, including the sun, the moon, trees, rocks, mountains, tornadoes, hurricanes, sandstorms, & you name it. And, stragely enough, each of these things could only be placated by human sacrifice, the offering of human blood to still the angry heart of an offended God (which is where the JW teaching about blood came from in the first place. Interesting that these people who claim to have the truth and to speak for God, still cling to a five thousand year old mistake about the nature and character of God, ain't it?)
The message of the Master was never one of fear, but of peace and love. It has been left to the fundamentalists to convert the message of the Prince of Peace into one of fear. Given the original message of the Master, and realizing what organized religion has done to it, should make all fundamentalists respond with reactions of utter humility as opposed to their continuing arrogance - Jehovah's Witnesses chief among them.
Them's my two cents.