Modern-day application of 2 King 20:17 ?
The initial reaction by JWs maybe to pick up on what some have said here - that the adverts has been placed by an 'ambulance-chasing' company - the impliction being that 'you see they're only after the money!'
Well, yeah, of course - they're a business - they want to make money!
But now, what Bible example may this remind us of?
Turn to your Bibles - 2 Kings 20:12-18
12 At that time the king of Babylon, Be·roʹdach-balʹa·dan son of Balʹa·dan, sent letters and a gift to Hez·e·kiʹah, for he had heard that Hez·e·kiʹah had been sick. 13 Hez·e·kiʹah welcomed them and showed them his entire treasure-house — the silver, the gold, the balsam oil and other precious oil, his armory, and everything that was to be found in his treasuries. There was nothing that Hez·e·kiʹah did not show them in his own house and in all his dominion. 14 After that Isaiah the prophet came in to King Hez·e·kiʹah and asked him: “What did these men say, and where did they come from?” So Hez·e·kiʹah said: “They came from a distant land, from Babylon.” 15 Next he asked: “What did they see in your house?” Hez·e·kiʹah replied: “They saw everything in my house. There was nothing that I did not show them in my treasuries.” 16 Isaiah now said to Hez·e·kiʹah: “Hear the word of Jehovah, 17 ‘Look! Days are coming, and all that is in your house and all that your forefathers have stored up to this day will be carried off to Babylon. Nothing will be left,’ says Jehovah. 18 ‘And some of your own sons to whom you will become father will be taken and will become court officials in the palace of the king of Babylon.’”
What do we learn from this?
Awake November 2012, page 24
Another problem associated with showing off wealth is well illustrated in the Bible account of King Hezekiah, who lived in ancient Jerusalem. On one occasion Hezekiah showed “all that was to be found in his treasures” to dignitaries from Babylon. Evidently, his great wealth impressed the visitors. However, it may also have excited their greed. After they left, God’s prophet Isaiah bravely told Hezekiah that one day all his treasure would “actually be carried to Babylon.” Nothing would be left. Those words came true! Years later the Babylonians returned and hauled off all the riches that belonged to Hezekiah’s family. (2 Kings 20:12-17; 24:12, 13). Likewise today, people who flaunt their wealth may risk losing it, or at least some of it.
Note, it was not wrong for Hezekiah to have those all those treasures and his great wealth.
Likewise, it is not wrong for God's people today to have material 'wealth and treasures' BUT
BUT, what really have the GB 2.0 done by selling the Brooklyn Bethel buildings? Have they not - at least indirectly - really 'shown-off' the material wealth and treasaures that they have built up to wordly rulers - 'to Babylon'?
Recently they have been involved in some of the highest profile and biggest ever billion dollar transactions seen in the US.
And who have they sold many of the buildings too? Why - even the son-in-law of the President-elect of the US!!
Think about it - was Hezekiah being persecuted for what he did?... or was he being punished for what he did?
These points might work with some JWs.