I never hated it. Tolerated, maybe. To me, it was always a predictably boring, repetitive exercise no one really understood given the Borg's convoluted "Anointed" doctrinal conjurings. But heck, give the poor dubs their due. This is the closest thing to Easter they'll ever observe.
Actually recognizing Jesus (remember Him?) even if it is in an offhanded, perverted way for a select few. You even got to dress up in special clothes for the occasion. It was also a time to "view" those spiritually weak ones who made this their "Hegira". "View" is the operative word here. All the good dubs were careful not to be stumbled. Best left to the elders to deal with them.