Don't forget that relatively few look in detail at the annual report and even less look at it in comparison with historical records.
They use headline figures like number of hours and peaks of publishers and studies. They use figure like number baptised, divvy it by 52 and come up with 5000 people being baptised each week, implying there are 50 congregations a week being formed. Not true - there are just as many dying, fading, getting thrown out.
They don't point out that there are more hours for less results. They don't point out it takes 7000+ hours to get one person baptised. They don't point out the obvious stagnation in developed lands.
Figures around how many kingdom halls need to be built are another great headline but the reality is that very few congregations in Western lands actually NEED a KH in that they don't have one or it's completely unsuitable. Who cares - quoting 1000s of halls are needed in the US, Canada, UK, France etc. just makes everyone think there is crazy growth.
The figures have been fudged for years and because too few care no one has noticed. On the other hand, I don't think the same is true about the constant pitch for cash. I am not suggesting this will be the big wake up call to the masses but I don't get the feeling that as many are prepared to suck up the bullshit as perhaps the GB would like.