This sounds like an un-official site, not sanctioned by the WTBTS. There are lots of buzz-words and cult-terms. Underlining and bold text added:
Although there has been much effort in the past to identify “the antichrist” with an individual, such as Pompey, Nero, or Muhammad (this latter person being suggested by Pope Innocent III in 1213 C.E.), or with a specific organization, as in the Protestant view of “the antichrist” as applying to the papacy, John’s inspired statements show the term to be broad in its application, embracing all those who deny that “Jesus is the Christ,” and who deny that Jesus is the Son of God who came “in the flesh.” [ This is interesting. Jesus said that he would would return in the exact same manner in wich he left. He was with his disciples, he was taken up into the air and then he disappeared from their view. A reasonable person would expect the return to happen in the reverse order. Yet the WTBTS teach that Jesus will not return in the flesh, but invisibly. If there is a second coming, then it would mirror the first. Saying that Jesus meant something other than what he said makes anyone saying it anti-Christ.] —1Jo 2:22; 4:2, 3; 2Jo 7, NE, NIV; compare Joh 8:42, 48, 49; 9:22.
Denial of Jesus as the Christ and as the Son of God of necessity embraces the denial of any or all of the Scriptural teachings concerning him:[ According to which religion, JWs? ] his origin, his place in God’s arrangement, his fulfillment of the prophecies in the Hebrew Scriptures as the promised Messiah, his ministry and teachings and prophecies, as well as any opposition to or efforts to replace him in his position as God’s appointed High Priest and King. This is evident from other texts, which, while not using the term “antichrist,” express essentially the same idea. Thus, Jesus stated: “He that is not on my side is against me, and he that does not gather with me scatters.” (Lu 11:23) Second John 7 shows that such ones might act as deceivers, and hence the “antichrist” would include those who are “false Christs” and “false prophets,” [ Like claiming to speak for GOD, and nothing you say comes true without constant "adjustments" and new truths??] as well as those who perform powerful works [ Billions of hours D2D, just to make a disciple of the GB? ] in Jesus’ name and yet are classed by him as “workers of lawlessness.”—Mt 24:24; 7:15, 22, 23.
In view of Jesus’ rule that what is done to his true followers [ JWs??] is done to him (Mt 25:40, 45; Ac 9:5), the term must include those who persecute such ones, which means it would include the symbolic “Babylon the Great” and those described as the “evil slave” [ I thought this was hypothetical??] in Jesus’ parable.—Lu 21:12; Re 17:5, 6; Mt 24:48-51.
John specifically mentions apostates as among those of the antichrist by referring to those who “went out from us,” abandoning the Christian congregation. [ Christian Congregation= 1st century church/body of Christ/all going to heaven. ] (1Jo 2:18, 19) It therefore includes “the man of lawlessness” or “son of destruction” described by Paul, as well as the “false teachers” Peter denounces for forming destructive sects and who “disown even the owner that bought them.”—2Th 2:3-5; 2Pe 2:1;
Kingdoms, nations, and organizations are similarly shown to be part of the antichrist in the symbolic description at Revelation 17:8-15; 19:19-21.—Compare Ps 2:1, 2.
In all the above cases those composing the antichrist are shown to be headed for eventual destruction as a recompense for their opposing course.
Some of the things written here don't add up. Some do not match the WTBTS's "official" policy on the anti-christ. They have some articles coming up where they use the phrase " false apostles " instead of apostates. There has been a lot of talk about praying for your enemies. An upcoming CA may have a part about this. The feeling that I get is that they are trying to insulate themselves from the fallout of last years " Apostate" hate-speech filled rant at the DC. They want a better public image. They had some problems because of their hate-speech and that does not help their re-branding of the ORG. We also have an audio file of a CO telling people NOT to label others as apostates.
So outwardly, I believe they are trying to appear more loving and more modern. The Youtube film doesn't sound "official", although I agree that it does sound like the WTBTS. They really do think that anyone who doesn't buy their brand is an apostate and anti-christ, they just don't want to say it out loud. They can use "brazen conduct" in the back room kangaroo court, and still accomplish their goals.