So I brought this up in another thread... But I think it needs its own discussion.
Having had one of the new grey leatherette and silver edged bibles with the new appendixes in my hand
I immediately thought of all the custom covered NWT Bibles you see some publishers sporting at meetings
and I can say that I was not very impressed.
Also the fact that the CO's and wives who'd been given one had to turn it back in seemed very off-putting.
Why did they have to turn them back in? Was there some error in printing? Did thousands of Bibles get printed only to be shredded?
No? Well then...
Did they make a business decision that it would be too costly to print them en masse?
This seems to be the case. There have been too many folks "giving" away Bibles with the plasticky covers.
I admit I was one of those, rather than place the magazines I'd put 8 or ten NWT's in my bookbag and sometimes place all of them in one day.
Somehow I felt this was better than placing WTS study literature. Why? I dunno... maybe because it is a translation of the Holy Scriptures even if heavily slanted towards WTS beliefs.
I think that not enough contributions were donated for these cheap Bibles.
The new covers were supposed to cut down the price by a US dollar per copy.
Or so we were told.
The Friends didn't even contribute a dollar per copy when all was said, printed, shipped, picked up and placed.
In other words, Bible printing was losing the WTS money and that was a big "No, no!".
So the new grey Bibles underwent a trial run to see what publishers thought of them and the question was: Would they contribute enough to make money on the new Bibles?
Obviously the answer is "No!" Not unless all the cheap Bibles were all gone. The fancy features of the new Grey Bible weren't enough to make publishers prefer them to the cheap plasticky cover issue.
So the plasticky covers had to go. No more printing of these cheap NWT Bibles.
Now the publishers would be "forced" to use the new versions.
When the only Bible you can get is the new one, it simplifies matters.
And when the new Bible is introduced there'll be a lot of "encouragement"
to donate what a real retail leather covered Bible would cost at a bookstore,
so every publisher should own one and also place these new Bibles with every call.
Then, the WTS hopes to make some good bucks on the ol' Scriptures once again.