Nooooo, he clearly isn't expecting this movie to be a "cash cow"... He's spent his wad making the thing, but now he's trying to find an outlet for it that will make it readily available - the more viewers, the wider the word will be spread about Watchtower edicts and dogma.
I forgot to mention something VERY significant about the movie - sorry, still a bit sleep-deprived...
Throughout the movie there are quick flashes of Watchtower Society artwork - not quite "subliminal", but enough to give one that impression. The most common images are the scarlet wild beast with the "Great Harlot" riding it, images of "Armageddon" - though those are liberally sprinkled about in the movie, too - and images of the angels with three sets of wings.
I found it a BIT distracting, but not too much so. Someone asked Mr. Smith about his reasons for inserting those images; he indicated that he was doing a 'play' upon the Watchtower use of subliminals.